I studied Fine Arts in Madrid, with a focus on design, and graduated in 2008. After that, I moved to London to improve my English and broaden my international experience. While there, I decided to take a Master’s in Project Management, which I felt would round out my profile and prepare me to take on leadership roles in creative projects.

Once I completed the program, I started working at a landscape architecture studio as a graphic designer. I then joined the Exhibitions Department at the Juan March Foundation in Madrid, where I created graphic materials for exhibition catalogs and events.

Later, I spent four years at an e-commerce startup as a Senior Graphic and Web Designer. From there, I moved into freelance UX work while also collaborating with the Finnish gaming company PAF. That role was my first real step into product teams, working closely with user data from call center feedback to focus groups, to design features and improve the user experience.

Since then, I’ve worked with various design agencies as a UX and Product Designer. At Secuoyas, I worked on McKinsey’s Power Solutions account, designing predictive tools and dashboards for energy trading (covering gas, electricity, and renewables). I also helped develop their Design System to ensure consistency and efficiency across products.

At iAhorro, I led the design of a fully digital mortgage process (the first of its kind in the market) and worked on streamlining internal workflows to help the product team move faster and more efficiently.

Currently, I'm a Product Designer at Launchmetrics, where I focus on developing and refining features for Discover, the company’s main platform.